Email pitches are the first part of the screening process when it comes to Marketing yourself as an influencer or blogger.
There are 6 Possible Reasons You Hear Crickets:
You do not know how to market yourself. How can you market yourself to a brand or a company without sounding like a sales rep? Do you know how to write a “copy.” A copy is what brands or companies pay an editor to do when it comes to creating written text for products on Instagram, website or magazine. Do you know how to take & edit photographs professionally or at least edit them like one? Do you create content that only can be seen on your profile such as mini-videos that are only shared on IG stories?
You do not know how to market your talent & skills: What other skills do you have to offer besides creating posts? Can you create 1 Minute IGTV videos that are exclusive for a brand? Can you write a guest post or blog post featuring their product & share it with your email list? Do you know how to create images that are brand specific fitting their exact brief or style so they can repost it?
You do not know how to show Social Proof or Analytics for Content or Posts you share: Do you know how to share insights on posts that feature brands that are similar to the brand your contacting? Do you know the audience you are targeting? How many people are navigating through your story? How many people does your story reach? How many interactions? Or “next, for example,” do you get?
Be prepared: When it comes to contacting a brand be prepared with facts & knowing their vision or mission for their company. What is their target? What do they hope to accomplish with their products & etc?
Do Your Research: Don’t just send a basic email with nothing of substance. There is nothing worse than reading an email that is only mentioning how much you love a product & etc. Why do you love it? What is the reason you want to share it with your audience? How can you further push their brand through your reach & audience?
Be Resourceful: When you have gone through this list & everything else is done you must be resourceful. You should know how to research how to contact a brand, how to find a brand’s email (yes there are ways to do this for free), make Google your best friend. Research what a brand is creatively looking for or what their specific overall look & feel of their website or brand page is like. You should know who are the influencers they work with, why? What is their population & demographic? Who are the people commenting on their post most frequently? Engage with them & also engage with hashtags that brands are using.
Finally, this is most important of all. Please make sure your email is grammatically correct. Know how to write professionally so that way you can professionally contact a brand because you know how to correctly speak through words.
So this is all for now. I want you to remember that I empower you. I support you & I want you to know that when you believe in your power & potential that is a powerful thing! I want you to know that by staying in the know & being an educated influencer, content creator, business owner & woman, you will be creating content that is intentional & important to you!
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