As Content Creators & Influencers, we all have one question that we love to ask ourselves. Why is no one liking my Content? We all believe we post great content, however, how do we know what is working? Well if you are asking yourself these questions, then you have come to the right post because today I will be sharing how you can determine what posts are creating the most engagement from your Instagram Insights by following these steps.
Step 1: Get a Business Profile/ Account on Instagram
Step 2: Know your Business Analytics.
In order to do this, you need to utilize the three lines on the right of your profile for your insights.
From Insights, you can see your activity in terms of days & times you post, your discovery, reach & impressions. In addition to this, you can view your content & audience information regarding your followers. Go to your profile & click on any post. Next, click on “View Insights”.
When you do this, you will see how many profile visits you are getting. You can also see the amount of website clicks you are getting from your IG Profile. In addition, you can see the overall reach in total from your Instagram profile. Finally, with this amazing tool, you can now see how many “follows” you received because of a “type” of post.
Step 3: Know your Impressions
You can see the number of impressions (total number of times your post has been seen). Your reach ( the number of unique accounts that have seen any of your posts), profile visits (the number of times your profile was viewed) and follows (the number of accounts that started following you).
In using this Instagram strategy you will be able to see what type of content or posts your audience & people on Instagram are liking, engaging with & saving. In addition to that, you can create a list of what type of posts your audience, tribe & community are liking & commenting on the most.
By having this knowledge, you can create more posts like this which in turn will get you more comments, likes & shares. When you are creating more engagement & likes, Instagram’s AI will share your post in the search or home button because they see that you are getting people to stay on Instagram longer. Instagram is measuring the amount of time you are spending on its platform. By having more engagement & likes, your reach will increase the amount of time your target audience spends on your content over time. In addition, once you have more eyes on your content you are increasing the probability of getting more followers on Instagram who are “your tribe.” You want to create a very specific niche based community that is all about you & your individual brand as well as content, which is so important.
I challenge you to try this strategy for a month. Screenshot your profile & analytics today & compare it again in 30 days. I want to see how many of you grow from this Instagram strategy. I hope this truly helps your individual brand & business on Instagram.