Have you ever thought about having a Content Strategy for your YouTube Channel or Instagram Profile?
What is a Content Strategy?
Having a content strategy is key to developing & growing your personal brand within a specific niche. Content Strategy is when you develop a brand strategy for your personal brand that consists of techniques & strategies involved during planning to consistently share your content.
Questions to ask when building your Content Strategy
What days are best for you to post & share content? What posts or videos are getting the most engagement & views? What is your particular niche within beauty or any other niche within the lifestyle, fashion, skincare &, etc? How are you going to share content that will connect you with your personal brand while getting the most views & engagement? What is your overall Niche? What are the 3 main topics within that niche? What are 3 video ideas that you can come up with each topic?
Example of Building Your Content Strategy
Here is an example of how you can create a Main Content Topic & then create your content strategies based on what your content & niche is specifically known for. You should have an overall of 5 Main Content Topics and develop 3 for these Main Topics within your Niche.
My Personal Content Strategy Example
Topic Niche 1: Skincare for Women over 35
- Day/Nighttime Skincare Routine
- Best Skincare for dark spots, wrinkles & hyperpigmentation
- Best Primers for Combination Oily Skin
3 Videos for the 3 Main Topics in Skincare for Women over 35
- Fresh Beauty Skin Care Routine
- Loreal Revitalift Moisturizer Review
- ELF Cosmetics Matte Primer Review
When doing this, you will develop a strategy to further grow your brand & content.