Developing Your Content Strategy

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Have you ever thought about having a Content Strategy for your YouTube Channel or Instagram Profile?

What is a Content Strategy?

Having a content strategy is key to developing & growing your personal brand within a specific niche. Content Strategy is when you develop a brand strategy for your personal brand that consists of techniques & strategies involved during planning to consistently share your content.

Questions to ask when building your Content Strategy

What days are best for you to post & share content? What posts or videos are getting the most engagement & views? What is your particular niche within beauty or any other niche within the lifestyle, fashion, skincare &, etc? How are you going to share content that will connect you with your personal brand while getting the most views & engagement? What is your overall Niche? What are the 3 main topics within that niche? What are 3 video ideas that you can come up with each topic?

Example of Building Your Content Strategy

Here is an example of how you can create a Main Content Topic & then create your content strategies based on what your content & niche is specifically known for. You should have an overall of 5 Main Content Topics and develop 3 for these Main Topics within your Niche.

Estela Estremera is sharing content strategy tips

My Personal Content Strategy Example

Topic Niche 1: Skincare for Women over 35

  1. Day/Nighttime Skincare Routine
  2. Best Skincare for dark spots, wrinkles & hyperpigmentation
  3. Best Primers for Combination Oily Skin

3 Videos for the 3 Main Topics in Skincare for Women over 35

  1. Fresh Beauty Skin Care Routine
  2. Loreal Revitalift Moisturizer Review
  3. ELF Cosmetics Matte Primer Review

When doing this, you will develop a strategy to further grow your brand & content.

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John Doe

John Doe

Estela Estremera is a NJ Based Influencer from NYC, turned suburban mom who graduated from The College of New Rochelle with a Bachelor's Degree in Education & also graduated from Queens College in NYC with a Master's Degree in Education. After graduating, Estela became a Special Education Teacher for nearly 20 years. After accomplishing so much in her professional career, Estela began sharing her love of beauty & lifestyle when she was not able to relate to the influencers or brands who were marketing products to her that were not specifically targeting her age or demographic.